Qatar Airways is starting the year with the release of its “biggest and most cinematic brand campaign to date”. Dubbed A World Like Never Before, the campaign is a Hollywood-inspired movie which portrays a family’s journey with Qatar Airways throughout the word, from New York City to Paris and Hong Kong.

Qatar Airways collaborated with a 200-people world-class production team for the occasion. The airline had been giving hints to the launch of this innovative campaign on social media with the hashtag #LikeNeverBefore.

Commenting on it, Qatar Airways‘s CEO Akbar Al Baker said it would “change the way the aviation industry will promote global travel in the future”.

The movie was premiered in Doha, Qatar last Sunday and will be released globally on Thursday 17th 2018.

 

 

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