On many flights we are used to paying more to get those little extras. Whether it’s paying for our in-flight meal, or an extra fee to have some more leg room, airlines make a lot of profit by selling these add-ons. Is in-flight Internet set to be the next big money-maker?
The idea of being online during a flight, especially a long one, is certainly appealing. You’re no longer limited to a selection of movies, music and games on a preset entertainment system. You can please yourself and pass the time the way you want to. From checking your share prices, to updating Facebook, perhaps you want some fly-fishing tips or you’re searching for hotel reviews. If you have children, the advantages of all the entertainment available via the Internet can really help keep them occupied during a long flight too. Additionally, there’s the added benefit of being in contact with the outside world. These days we can feel quite cut off if we’re not online 24/7.
Advances in technology could lower costs of in-flight Internet
While there are now several airlines that offer in-flight Internet access, it isn’t yet commonplace, and that’s primarily due to the high costs of achieving a satellite Internet connection at a speed high enough to be usable. However, tests are currently underway to research the possibility of using EAN technology for in-flight Internet. This uses LTE signals from antennae on the ground, rather than satellites, for the transmission of data. This could significantly lower the costs to the airlines and make Internet in the air much more feasible for more operators. Already there are over 300 antenna across Europe, and while it’s still early days, several airlines have already shown an interest in this faster and cheaper on-board Internet technology.
Lower costs for customers?
It’s hoped that if the new EAN system rolls out, airlines will pay less for online connectivity and those savings will be passed on to the customers. Complimentary Internet as part of your in-flight experience may well become something we take for-granted in the near future, and in our connected world, there’s no doubt it’s going to be highly popular.
Emily is an avid writer with a passion for the travel industry. She also loves learning and writing about nutrition and healthy living. Emily is based in the UK.
