Qatar Airways is starting the year with the release of its “biggest and most cinematic brand campaign to date”. Dubbed A World Like Never Before, the campaign is a Hollywood-inspired movie which portrays a family’s journey with Qatar Airways throughout the word, from New York City to Paris and Hong Kong.
A crew of over 200 from around the world came together to be featured in our latest mini Hollywood-like TV commercial.#LikeNeverBefore pic.twitter.com/jt2zBddK0o
— Qatar Airways (@qatarairways) January 13, 2019
Qatar Airways collaborated with a 200-people world-class production team for the occasion. The airline had been giving hints to the launch of this innovative campaign on social media with the hashtag #LikeNeverBefore.
Commenting on it, Qatar Airways‘s CEO Akbar Al Baker said it would “change the way the aviation industry will promote global travel in the future”.
“Qatar Airways has once again taken the initiative when it comes to innovation and we believe that this campaign will change the way the aviation industry will promote global travel in the future.” Said His Excellency Mr. Akbar Al Baker. pic.twitter.com/1FT6DQNqTT
— Qatar Airways (@qatarairways) January 13, 2019
The movie was premiered in Doha, Qatar last Sunday and will be released globally on Thursday 17th 2018.
